APGD
CLIENT
Audubon Park Garden District
SERVICES
Branding & Identity Design, Website Design, Merch Design
YEAR
2022
A quirky, nature-driven neighborhood, firmly rooted in the Mid-Century aesthetic of it’s original homes, the Audubon Park Garden District in Downtown Orlando, Florida is a non-profit Main Street neighborhood program that was looking a refreshed aesthetic after winning the Great American Main Street Award.
The re-brand we provided encompassed all of the fundamental tenets of the neighborhood’s past, present and future, which informed an identity that honored it’s Mid-Century roots while keeping the color palette modern, earthy & fun. Based off it’s prior bird motif, and emphasizing their work towards environmental sustainability, the iconography was expanded to better reflect all that the neighborhood had become known for.
The new icons and type treatments were used on street flag signage, merchandise to support the non-profit and to use as member gifts, and on the website itself, which integrates everything you need to know to enjoy the best neighborhood in the city.
