Roderick Glanville’s one-man telling of Moby Dick is a unique Fringe experience. Using an existing identity, our goal was to bring that experience to social and traditional media to share Roderick’s vision on the Canadian Fringe circuit.
Straight-to-camera video ads, evocative imagery, and fun internet meme formats brought a fresh and fun feeling to this timeless tale.
Testimonials from patrons and long-format video ads share Roderick’s unique point of view with a brand new audience.
